The Power of Free Content
How stock market experts can build and monetize their expertise with free content
People love FREE stuff. And just like companies have proven to increase sales with this 'free marketing technique, experts in various fields have been able to build and monetize their audience just by free content. Learn how you can do so too.
Don't worry, we are not telling you to give your services for free. We're just giving an insight as to how you can help build more demand for your services.
The number one thing that we advocate giving free content is for improving your visibility on the internet. Different content mediums like blogs, free courses, social media, etc. can be used to tell people that you exist in the first place. Search engine optimization (SEO) and social media are something that can be used to drive massive traffic to your website and services.
Once you start sharing content, preferably advice about stock markets, how to invest, and answer questions that people often ask; people would want even more from you. This can be used to create a sales funnel and ultimately help you convert leads to paying clients.
We identify Tribe as the perfect place to do this. You can easily and efficiently share stock tips for free, share them seamlessly across different social media channels, and build a loyal subscriber base. Not only that, but you can also manage your paying audience with ease as it comes with an automated payment tracking reminder function. Try a demo for FREE here:
Now and then, it's important to remind your audience that you are making sustainable profits and can help them do so too. Display your profits proudly so that people can believe in your abilities. This is a catalyst in generating an urge within people to learn from you.
Remember that though it's great to share your successful entry and exits, you shouldn't overdo it. This may lead people to believe that you're a spammer. Also, one thing that goes without mentioning is to only share about trades you have taken and be honest about them.
Tribe helps you do that since your performance in the form of profitability ratio, total profit and loss made and other ratios are calculated and displayed automatically when a person views it; making it easy for one to understand how good you are. Here's how an expert's dashboard looks like:
In a world full of hackers and scammers, trust is an expensive asset. People are your capital and building relationships requires consistent time and effort from your end. Investing is all about money, what makes you think people will trust you with their hard-earned savings?
You have to show people that you are genuine and spending a few bucks on your services will give them long-lasting returns. Testimonials from clients in the past are living proof of your hard work and make prospects realize that they are legit.
Make sure to post about their reviews of your courses and programs (with consent, obviously) on your website and other social channels. According to a Wizowl study,
Take a long-term view of your mentorship/services program. Every company goes on social media because their customers are there. That is the way to reach their target audience and for the customers to seek grievances for their problems directly. Popular brokerage firms like Groww and Zerodha use Twitter extensively to address their customer's problems.
People love it when you are ready to talk to them and clear their doubts immediately. Social media is the best place. By sharing various DOs and DON'Ts as free tips on the stock markets, you can build your trustworthiness further and help customers adopt the right practices.
Data is a huge resource. Having the contact details of your prospects can go a long way in building a loyal fan base. Companies pay crores of rupees just to gather the right data of their target audience.
There are several ways you can collect data, which can enhance the effects of your endeavours later. Customers love free stuff. You can share resources for free, that will not only be beneficial to them but also prove your knowledge as a trader/investor and ultimately help you build a sales funnel to convert them into paying subscribers.
The data in the form of emails, phone numbers, etc. can then be leveraged to remind them of your services and new offers, thus staying in touch with them often.
The above were just a few reasons why we urge you to start posting free content to improve your reach and build trust. Content is powerful, and there are numerous other benefits of sharing your knowledge that can help you monetize (for example, Google AdSense) as well as give back to society. As it is rightly said by American-British investor John Templeton,
The best investment with the least risk and greatest dividend is giving.